Scales and Snuggles Visual Branding Project

Bold for Emphasis and Hierarchy

Myriad Pro Bold adds emphasis and helps create a clear visual hierarchy on the website and other branding materials. By using Myriad Pro Bold for headings, subheadings, and calls to action, important information stands out to the viewer. This differentiation guides users through the content seamlessly, ensuring they can quickly locate key information, such as services offered or contact details.

Professional Yet Friendly Aesthetic

The Myriad Pro typeface strikes a perfect balance between professionalism and friendliness. Its modern design lends a professional look, which is crucial for establishing credibility and trust with clients. At the same time, Myriad Pro’s rounded forms and open letter shapes convey a sense of approachability and warmth, aligning well with the friendly and caring nature of the Scales and Snuggles brand.

Consistency and Cohesion

Using both Myriad Pro Regular and Myriad Pro Bold ensures consistency across all branding materials. This consistency helps create a cohesive visual identity, making the brand instantly recognizable. Whether on the website, business cards, or promotional materials, the uniform use of Myriad Pro strengthens brand recognition and reinforces the professional yet friendly image.

Versatility Across Media

Myriad Pro is also highly adaptable, performing well in both print and digital formats. This versatility ensures that the Scales and Snuggles brand maintains a consistent and polished look across various media, from the website and social media graphics to printed brochures and signage.