What Should Actually Go on Your Website (and What You Can Leave Out)

What Should Actually Go on Your Website (and What You Can Leave Out) Because more words ≠ more clarity — especially on a business website. There’s a moment in almost every project when a client says: “I know I’m over-explaining, but I just want them to get it.” Totally fair. You’re building something that matters […]

Your First Website Doesn’t Need to Be Perfect — It Needs a Strategy That Gets You Clients

Your First Website Doesn’t Need to Be Perfect — It Needs a Strategy That Gets You Clients Because perfection won’t pay your invoices. But strategy? She delivers. You know what I hear a lot? “I just want it to feel like me. Like… when people land on the site, they’ll get me.” Totally fair. You […]

Is It Time to Get Real Help with Your Website? (Especially if You Have ADHD)

Is It Time to Get Real Help with Your Website? (Especially if You Have ADHD) Starting your own business is no small feat—especially when your brain loves ideas more than checklists. If you’re a new business owner with ADHD (diagnosed or undiagnosed), you’ve probably got a million tabs open, a head full of genius, and […]

How to Use a Website Theme and Customize It for Your Audience

How to Use a Website Theme and Customize It for Your Audience Your website is the anchor that grounds your business in the digital sea—the first impression you give to potential customers. Choosing the right website theme and customizing it to reflect your brand and audience can make all the difference. If you’re wondering where […]

Scales and Snuggles Visual Branding Project

Scales and Snuggles Visual Branding Project This project is a concept piece that I dreamed of with a friend.  We thought specialized reptile sitting would be a much needed service.   Then, my graphic designer and I got to work to create the branding elements.  Color Palette The brand colors for Scales and Snuggles were meticulously […]

Optimizing WordPress Images

Your Easy Guide to Optimizing WordPress Images Optimizing WordPress Images: Why it Matters Now, you might be wondering, why all the fuss about optimizing images? Well, friend, let me tell you—it’s not just about making your website look pretty (although that’s certainly a nice bonus). Optimizing your images is like giving your website a turbo […]

Updating WordPress Plugins

Updating WordPress Plugins: Keep Your Site Secure and Optimized WordPress plugins are essential for enhancing the functionality and performance of your website. However, keeping them updated is crucial for security, compatibility, and performance reasons. In this guide, we’ll walk you through the steps to update your WordPress plugins efficiently and safely.   Step 1: Backup […]

Social Media Management for Geek Girl Massage Therapy

Social Media Management for Geek Girl Massage Geek Girl Massage Therapy is a small massage business located in Fort Worth, TX.  Geek Girl wants to attract nerdy people who need a massage.  Her ideal clients are people who need cupping massage.  These posts are meant to engage and sometimes educate her audience.   Engaging Posts can […]

“Beyond Logos: Building Emotional Connections through Branding

Beyond Logos: Building Emotional Connections through Branding In the vast ocean of business, where brands strive to stand out amidst the waves of competition, something truly magical happens when you go “beyond logos.” It’s like discovering a hidden underwater realm where emotional connections with your audience flourish. Let’s take a deep dive into the world […]